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Global market analysis and Go-to-market strategy development

RPL

Company description

RPL MAISON is the first Danish perfume house founded by Rupert Peter Landendinger, co-founder of the fashion brand By Malene Birger. We produce home fragrances and perfume for our own brand and for private labeling. The DNA of our brand is a classical French perfume with an Arabic twist resulting in an interesting concoction.

The particular and iconic style of these couture fragrances has exquisite range of perfumes; there is a scent to accompany any mood or event. In this perfume portfolio, there is no limitation to enhancing or emphasizing your personality and appearance. It enriches you as a person and it challenges your traditional perspective on perfume.

We position as a niche perfume house offering affordable luxury scents to a growing base of modern-minded consumers worldwide. The brand is based on a deep desire to encourage men and women to choose the kind of life they truly want to live.

The company was founded in 2012 and it currently offers two main product lines: RPL PARFUMS – perfumes, home fragrance, body care and RPL VOYAGE (leather accessories) - candle & perfume covers, pouches, toiletry cases. Perfumery products are sold in gold-capped black bottles in creamy white packaging. We produce our products in France and currently work with four different perfumers.

Project description

Due to a lack of clear strategic focus we are caught up in a traditional perfumery business model with ever changing trends and product launches. For a small perfume house like us it is not a winning strategy and it results in stock management problems, cash flow issues and drastically limits our potential to mature.

We are interested in growing the company from SME to a key player in the global market. We are ambitious to achieve it and we want you to bring your strategic business mindset to show us the best path for success

Key things to be analyzed:
• Evaluate the potential for our product lines in various global markets (Scandinavia vs Middle east vs others)
• Evaluate traditional (own shop, retail distributors, others) and alternative (own web shop, online distributors, others) distribution channels in perfumery industry and select appropriate ones for the strategy.
• Develop a feasible strategy with 3-5 years projections.

Student description

We are looking for one or more Bachelor or Master student(s) with a background in business and strategy, preferably within Strategic International Marketing Management or International Business. An ambitious, independent, and talented candidate is preferred. Being passionate about an entrepreneurial environment is an additional benefit. What we can offer is a valuable experience in a recognized and promising fairly young business. The founder will be your mentor and will contribute with additional input and feedback.

Global market analysis and Go-to-market strategy development  | Match My Thesis
Deadline
Oct 25, 2017
Degree
Masters'
Location
Register

Keywords:

Go-to-market strategy

Global market analysis

Distribution channels

Taste analysis