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Business model development for big-data driven products


Company description

For more than four decades, Nets have been instrumental in developing a modern payment infrastructure, with the introduction of a number of successful payment products to the Nordic region, including Dankort, Betalingsservice, NemID, BankID, Avtalegiro and BankAxept.

We connect banks, businesses, the public sector, merchants and consumers via an international network facilitating digital payments. Headquartered in Copenhagen, Nets spans across the Nordic region – mainly Denmark, Norway, Finland and Sweden, with a strong presence in Estonia and growing in other Baltic countries.

We offer a wide range of standard and customised end-to-end IT solutions, building on our comprehensive network and a commitment to deliver stable and secure operations at all times. We provide a broad range of services within payment cards, bank account services, and payment solutions for merchants.

Project description

At Nets we facilitate over 4 billion banking transactions each year. This represents huge amounts of data going through our network. We believe there is a multi-million business opportunity in giving access to the data for our banking clients. As a signal to innovate and develop a new product we got an inquiry from a large Nordic bank with an interest to purchase access to their data.

In order to launch new product at the large organization like Nets, clear business model / product features needs to be developed beforehand. Although there are number of articles as well as expert reports about innovating in a data age and data driven business models, but actual implications in our business context is far from obvious. We need to find our own unique value proposition and business model to serve our banking customers and we would like you to look into it.

As a part of your thesis project we would like you to:
• Analyse literature and case examples from Fintech and other companies with data driven business models or products
• Co-create a product with our customers, largest nordic banks.
• Develop right business models to capitalize on the opportunity.

At the end we expect to get recommendations for business models and potential products features.

Student description

For this project we seek talented group of Master Thesis students (or a single student) pursuing relevant education in business management, innovation, entrepreneurship or alike. Interest in start-ups, product development/ customer development or similar experience would be advantageous.

Besides it is important that you would be self-driven and autonomous person with proactive approach

Your recommendations will serve as a key determinant whether or not Nets should develop new offerings. Upon successful completion of a project there is high likelihood for full time employment and implementation of your research results.

Each application is being screened and interviewed on an on-going basis and case will be closed regardless of a case deadline once the right match is found