Building a Top-of-Mind Brand

Gaia Solar

Project description

Company description

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Denmark is regarded as a leader in the field of alternative energy source development. Likewise Denmark is also seen as a leader within industrial design.  These two fields of expertise provide an excellent basis for developing solar solutions that can be elegantly integrated into buildings.

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Gaia Solar A/S is the leading supplier of solar systems in Scandinavia. The company was established in 1996 by enthusiasts within the field of solar energy. We use our many years of experience to choose and develop the best products based on parameters such as quality design and social responsibility. Moreover we manufacture our own high-quality products of exclusive Danish design at our facilities in Hvidovre just outside Copenhagen.

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We take pride in always providing solutions of the highest quality possible. Thanks to our Danish production facilities we are even capable of delivering customized solutions that fit our clients’ specific requirements and desires.

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Problem statement

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Gaia Solar has been historically the key spokesperson in Danish solar industry. Since 2012 when new competitors entered the market it has been harder and harder to reach out to our customers by media. Therefore we are interested in student ideas on what could be the best PR and Social Media strategy that would help us communicate our message to customers and create a positive brand accordingly. 

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Here are some aspects that your project could include: 

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• Customer segmentation

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• Analysis of our previous marketing campaigns

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• Experiments with different marketing initiatives

Rmav89i0lt
Deadline
Jan 20, 2015
Degree
Masters'
Location
Register

Keywords:

Branding

Sustainability

Marketing strategy