10 Thesis projects in Coloplast Master Thesis Programme 2018/19

Coloplast

Company description

Project description

Every year we open our doors to a group of graduates and give them the opportunity to write a thesis based on real business cases. You will be able to combine your theory with current business challenges and meet highly dedicated professionals within your area of study. Several of our previous Master Thesis Programme participants joined Coloplast permanently upon their graduation. Please read about the Master Thesis programme here or at Coloplast.com/career. Here you will also find a short description of the exciting projects we offer this year.

10 Thesis Projects

Marketing & Branding
• Building consumer journeys to optimize patient lifetime value
• Social Media Strategy
• Go to market strategy / marketing plan
• Understand consumer’s purchase process
• Taking shares from market leader with new product launch

Product Management
• Develop market segmentation for new medical device
• Developing a plan to win in a highly competitive wound care environment with differentiated solutions
• How to build center of excellence

Digital Platforms
• How can new technologies within Digital Learning, Data, machine learning, AI or Image Recognition etc. help improve the life of our users


During the interview process, we will determine which project is the best fit for your interest and background. We typically define the exact scope of the project together with you based on your academic requirements, interests and skills, and relevance to Coloplast.

Student description

We offer
We strive to hire the best so expect to work hard to get a chance to join us. In turn, we promise to help you by providing sponsors as well as senior managers that will challenge your work and assumptions along the way. As part of the programme, we will provide you with:

• A real-life business case
• Full access to internal data
• An internal sponsor, who will help you navigate our organisation
• The opportunity to present and get feedback from senior Coloplast business leaders via Challenger Board sessions throughout the programme
• Office space in our headquarters in Humlebæk, Denmark along with a laptop and phone • Reimbursed business travel expenses (if applicable)

We expect
At Coloplast, we believe curiosity is the key to success and innovation. Therefore, when selecting our participants, we will look for candidates who not only have an international outlook and outstanding academic achievement, but who are curious, proactive and ambitious. Strong analytical and strategical skills, as well as communication and stakeholder management, are also important. Depending on your research project, it may make sense for you to travel to conduct interviews with, for example, sales people, healthcare professionals, or even consumers or competitors. So a high level of maturity, good communication skills, and the ability to interact professionally with people in English is a huge plus. You will be representing Coloplast in your interactions with others – and with that trust comes responsibility. If that excites you, and you like to both be challenged yourself but also use your knowledge to challenge others, then apply now.

Deadline
Deadline for applying is 1 October 2018


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Deadline
Oct 01, 2018
Degree
Masters'
Location
Register

Keywords:

Marketing

Branding

Product Management

Digital Platforms

AI

Machine Learning

Big Data

Digital Learning