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What Would You Measure in the Branding Campaign?


Project description

Company description

With over 500+ staff in 45 offices around the world we create global integrated campaigns that deliver clear value to our clients. We’ve been around for 30 years and in that time we’ve developed enduring multi-market partnerships with many of the world’s biggest brands including: American Express British Airways IBM Xerox Lenovo Kraft Foods Nokia Rolls Royce Tesco TomTom and TripAdvisor (just to name a few) – some of which have lasted ten years or more.

At Text100 Denmark we are a small but dynamic team determined to create results for our clients in a positive and creative setting – brainstorming and strategy creation are often accompanied with a cup of good coffee humor and music. It is important to us to be the agency where great personal relations and excellent business results go hand in hand.

Our clients consider us to be global smart and fearless. As part of the publicly listed Next15 Group we have a long heritage of financial stability and accountability at the highest global standards. We always take a transparent approach to our work and results. That is why we find measuring our marketing activities so important.

Problem statement

Effective strategic and ethical public relations campaigns rely more than ever on confident and actionable metrics. As buzzworthy as it is ROI is the name of the communications game. And whether we’re raising awareness of a product or service changing a brand’s market perception or directing an explicit behavior we need to confidently measure our results against planned objectives.

We feel that our campaigns bring much more value than just ROI that is currently measured. We want to do a descriptive analysis of known and unknown methods for measuring impact of Branding campaigns. This means finding tangible as well as intangible performance indicators that would prove or disregard prudency of the metric. It could include trust credibility likes page views etc. We are reaching out to you to bring new paradigms on the subject and test it.

Some of the questions that we are interested in:

  • Aside from what is currently known what and how would you ideally measure brand value?
  • Do the current measurements even make sense?
  • How can we make more sense out of the data? (increase in likes page views traffic etc.)


We are looking for a student who has a creative mindset and passion for the subject. We will provide you with guidance on the topic from our experience. Depending on the direction of your thesis topic we might provide external guidance from our colleagues from around the world who are working on this subject as well. That being said you should be able to plan and work on your own. During the writing period we also expect you to provide progress report monthly. At the end of the project we will ask you to make final presentation of the key results and findings.

The applications will be reviewed on an ongoing basis and we will close the ad once the right candidate is found.

What Would You Measure in the Branding Campaign? | Match My Thesis
Feb 16, 2015