masters Thesis Project Collaboration Wanted

Name
Casper Justesen Nielsen
University
Copenhagen Business School (CBS), Denmark
Degree & Study program
Masters in Strategic Market Creation
GPA: 9.1
Category
Entrepreneurship & innovation
Marketing & communication
Keywords
Co-creation Business development Lead user Lead users Innovation Marketing
Proposal
Our thesis will be within marketing and innovation. Within this broad area the main topic will be co-creation of customer value which basically means how a given company can use customers in creating value for the customer and the company. We are therefore looking for a real-life case for testing out theory within this area.

Contact details

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