Master Thesis Project Collaboration Wanted

Name
Ida Cecilie Dahl Kofoed
University
Copenhagen Business School (CBS), Denmark
Degree & Study program
Master in Brand and Communications Management
Category
Marketing & communication
Keywords
Branding
Rebranding
Consumer Behavior
Neuroscience
Neuromarketing
Proposal
We are two persons writing a thesis together. Emilies CV is attached Idas will be attached soon.\r\n \r\n- Entrance for an existing product to the Danish market\r\n - Rebranding a particular product or adding and/or changing target groups\r\n - Using activism or political statements as a branding strategy\r\n - We are interested in all types of branding or rebranding products both existing and upcoming

Contact details

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  • Email
  • CV
  • Thesis starting date
  • Internship starting date
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