masters Thesis Project Collaboration Wanted

Name
Hanna Arvidsson
University
Copenhagen Business School (CBS), Denmark
Degree & Study program
Masters in MSc in Management of Innovation & Business Development
GPA: 0.0
Category
Entrepreneurship & innovation
Strategy development & Globalization
Business management
Keywords
Innovation users disruptive innovation platforms business development market research user innovation
Proposal
Successful disruptions are almost always launched by new entrants. Managers in big corporations tend to play it safe and favor low risk incremental innovation projects. Therefore we want to examine how this can be challenged.\r\n\r\nCan incumbents disrupt themselves? And if yes how?

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