Roskilde University (RU), DK
Degree & Study program
Master in Communication and Business Studies
My thesis partner and I are interested in writing our thesis in the area of strategic communication in corporations. We are very interested in the concept of storytelling and how storytelling can be effectively used in corporate communication and in information campaigns. Some larger organisations already use storytelling quite a lot in both internal and external communication and the concept is generally evolving. We find it interesting to investigate how organisations and companies can introduce the concept in their corporate communication or how companies can move foreward in their work with storytelling by introduce co-creation in their strategic communication.