Technical University of Delft, DK
Degree & Study program
Master in Management of Technology
While working for Maas en Kleiberg in implementing their CRM platform and going through the literature of CRM implementation, I found a gray area which remains yet uncovered in the literature. Though many of the literature talks about strategies to successfully implement an IT system like CRM, ERP, WMS, etc in a firm, only a few talked about the data issues such as data integration and data quality faced during the implementation phase. A possible reason for this is that organization does not think of this issue in the planning phase and later data issues lead to substantial delay or even failure of the implementation project. I want to do an empirical research on this area so that I can develop a data management strategy that could be employed during the planning phase of any IT system implementation in the organization. This will serve as a guideline for the project team to successfully carry out their implementation project. Your firm can provide me an environment with a huge interconnected IT systems and people to carry out my study and dig deep down to this uncovered area. It will in turn help your firm to achieve efficiency and accuracy in implementation of further systems.